Skip this Ad, you can't.

With the post title like that I'm sure you know what I'm trying to talk about.
The other day, I desperately wanted to listen and watch my favorite song, I landed on Youtube.
I type the name of the song in the search text box and one click on the link and I'm eagerly waiting for the song to play. The moment is here..
'Salon nahi! Livon!' for the next 20 seconds.
What? Where is my song? Why this ad? Will it make me buy Livon? No!
Maybe the ad would have worked(for me) if it was at the end of the video.(just a suggestion)
I'm curious about how the discussion about the idea, of dropping ads before the video, would have taken place. Of course, YouTube is one of the huge media platforms to help promote, advertise brands. Although the placement of the ad needs to be worked on. An advertisement would have worked better if I was a happy consumer of my favorite song which would have set me in a positive and accepting mood for an advertisement. The advertisements are as similar as the telecom lady who reminds us about the remaining balance in our phones as we're trying to reach some person on a call.
What is the deal with these ads? Especially the ones that cannot be skipped.
Forced entertainment, much?
YouTube, are you listening or skipping?

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